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''If you're not putting out relevant content in relevant places. You don't exist.''

Gary Vaynerchuk

What Is Branding? 4 Minute Crash Course.

What Is Branding? 4 Minute Crash Course.

What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation. Listen to the whole talk on our podcast Check out the full conversation with Marty here: Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. "Your brand isn’t what you say it is. It’s what they say it is." Books by Marty Neumeier The Brand Gap - Zag - The Designful Company - Metaskills - The 46 Rules Of Genius - The Brand Flip - === 🚀 Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: 🥇 Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: ✍️ Other Courses, Templates, and Tools: 🎙 The Futur Podcast: Recommended books, tools, music, resources, typefaces & more: Music by Epidemic Sound: Shorts Playlist: We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic Futur theme song— Adam Sanborne
Content Marketing Strategy in 7 Minutes

Content Marketing Strategy in 7 Minutes

In this video, you'll learn how to create a Content Marketing strategy in just 7 minutes. 🎯 Explore our free content marketing certification courses ► Compelling content is a cornerstone of any modern marketing strategy. More than 50% of businesses currently invest money, time, and energy into content marketing, with most of them publishing new material every. single. day. With so much content out there and demand for new, engaging content growing, it can be hard for someone marketing a small business, running a blog, or helping out clients to know where to begin. Well, this video is going to show you exactly where to start. A great place to start when building a content plan is by taking a look at the competition. Understanding which keywords your competitors are focusing on can clue you in to areas you may be lacking content, and missing out on capturing your potential customers. The first Semrush tool you're going to use is our Keyword Gap Tool. A great tool that compares your site with your competitors’ and shows keywords that you share, and most importantly, ones that you are missing. Now, this tool will actually suggest competitor’s here that you can compare your site to. So, even if you don’t have an exact idea of who to compare yourself to, the tool takes care of that for you. Clicking on a keyword is going to take us to the Keyword Overview tool. This tool shows helpful stats about that particular keyword, such as search volume and difficulty score. The Questions section can provide very useful insights into the questions people are asking about your keyword. Understanding what information people are searching for, what questions they want answered, can guide your content writing. Your content should provide valuable information to people asking these questions. Add these keywords to your keyword list. Clicking on the name of your keyword list is going to bring you directly to the Keyword Manager Tool, where all of the keywords are compiled, along with key metrics. By following these steps you should be able to easily create a content plan, and even create some of the content. Timestamps: 00:00 Intro 00:40 What you'll be able to get out of this tutorial 01:01 First step: take a look at the competition 01:24 Getting the keywords you're missing and your competitor are targeting 02:42 Further filtering for better results 03:15 Insights from the keywords in your list 04:37 How Semrush helps you writing the actual content 06:32 Outro USEFUL RESOURCES Guide to Ecommerce SEO ►​ SEO checklist for 2020 ►​ How to drive more traffic to your website ►​ Most common SEO mistakes to avoid ►​ ➖ Propel your career forward with Semrush Academy ▶︎ Explore Semrush's blog for top marketing insights ▶︎ Start your FREE TRIAL of Semrush ▶︎ ➖ KEEP IN TOUCH! FB: Instagram: X: LinkedIn: #contentmarketing #contentstrategy #createcontent #semrush Special thanks to MarketingInsights for their stats on Content Marketing:
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